Humanely Raised

As Hugh Fearnley-Whittingstall wrote in The River Cottage Meat Book, “The most basic responsibility of the farmer – adequate husbandry, if you like – is to maintain the health of his or her livestock.” At Solo Verdi, we have taken this quote to heart and have used it to guide all of our practices.

We have always taken pride in the ethical treatment of our cattle, allowing them to live in the most natural conditions possible. Each of our pastures features minimal fencing incorporating wooded areas to create a truly stress-free environment for our cows. Additionally, they roam our pastures as a closely-knit social group, a factor that builds upon the natural tendencies of grazing mammals to stick together.

An added benefit of these humane practices is the influence that stress-free life has on the quality of our finished product. Animals exposed to stressful conditions for prolonged periods of time become physically exhausted, a process that leads to a higher final pH of the meat which causes it to become dark, dry, and firm as well as tougher, less flavorful, and quicker to spoil.

"Wild herds have much to teach us. Their environment, food, herd dynamics, calving, breeding, synchrony with the seasons, and even their relationship to predators all help us learn about our cattle"
– Julius Ruechel, Grass-fed Cattle